Skip to main content

Pioneers Needed

Today my adopted state of Utah celebrates Pioneer Day. It’s a founder’s day that commemorates the day an initial band of 151 settlers from the east landed in the Valley of the Great Salt Lake.

It’s a state holiday that we celebrate like a second ‘Fourth of July’ with pancake breakfasts, parades, BBQs, and fireworks after dark.

From July 24, 1847, when the vanguard party arrived, until the time when the rails were linked by the transcontinental railroad in 1869, about 70,000 people made the trek westward. They rode in wagons, pushed handcarts and walked, driven by religious faith and fervor. And while the American West was settled by tens of thousands who made their way along the Oregon or Sante Fe Trails, only the Utah Pioneers built fords and ferries and roads, and planted grain for the Pioneers behind them. A few hundred served a stint in the US Army. A handful were at Sutter’s Mill, California when gold was discovered.

But unlike Nevada, California and Colorado, the settlement of Utah wasn’t motivated by the lust for precious metals. And unlike my home state of Arizona, the settlement of Utah was marked by mutual cooperation, not rugged individualism; the Utah Pioneers were obsessive planners and usually successful as a result.

But there were notable and tragic failures. In 1856 two companies of handcarts with about 1,000 people total left too late in the season from Iowa. An early snowstorm struck the companies on the plains in Wyoming and almost 20 percent died from starvation or exposure.

Wallace Stegner, the fine historian and Pulitzer-Prize winning novelist, wrote this about the ill-fated Martin and Willie Handcart companies:
“Perhaps their suffering seems less dramatic because the handcart pioneers bore it meekly, praising God, instead of fighting for life with the ferocity of animals and eating their dead to keep their own life beating, as both the Fremont and Donner parties did. . . . But if courage and endurance make a story, if humankindness and helpfulness and brotherly love in the midst of raw horror are worth recording, this half-forgotten episode of the Mormon migration is one of the great tales of the West and of America.”
The Valley they were coming to was a forbidding place. Mountain men and Catholic priests who'd seen it told them the Valley couldn’t be settled. Local legend holds that when the Pioneers arrived there were no trees in the Valley itself, although I doubt that. The Salt Lake Valley is about the same longitude as New York City, but about 4500 feet higher in elevation. The high altitude and the northerly longitude means that the growing season is relatively short. This last year we had at least some snow in October, November, December, January, February, March, April, May and June. As a result, my tomato crop is pretty spotty this season.

Because the Valley is on the eastern end of Great Basin and in the rain shadow cast by the Sierras, the Valley of the Great Salt Lake gets less than 10 inches of rain a year. Only the prodigious snowmelt from the mountains to the east of the Salt Lake Valley makes the place habitable. But the snowmelt all naturally flows to the Great Salt Lake, the world’s fourth largest, a shallow sea larger than the state of Rhode Island and too salty for fish.

As a transplant to Utah, I have come admire the hardy and resilient Pioneers. Like Isaac Newton memorably said of others, we “stand on the shoulders of giants.”

So please join me in toasting Pioneers… in Utah and everywhere else. Because even now the world still needs pioneers.

Comments

Popular posts from this blog

Part 2: How Chili's Used Cause-Related Marketing to Raise $8.2 million for St. Jude

[Bloggers Note: In this second half of this post I discuss the nuts and bolts of how Chili's motivates support from its employees and managers and how St. Jude 'activates' support from Chili's. Read the first half here.] How does St. Jude motivate support from Chili’s front line employees and management alike? They call it ‘activation’ and they do so by the following: They share stories of St. Jude patients who were sick and got better thanks to the services they received at the hospital. Two stories in particular are personal for Chili’s staff. A Chili’s bartender in El Dorado Hills, California named Jeff Eagles has a younger brother who was treated at St. Jude. In both 2005 and 2006 Eagles was the campaign’s biggest individual fundraiser. John Griffin, a manager at the Chili’s in Conway, Arkansas had an infant daughter who was treated for retinoblastoma at St. Jude. They drew on the support Doug Brooks… the president and CEO of Brinker International, Chili’s parent co...

Chili’s and St. Jude Children’s Research Hospital

I was in Chili’s today and I ordered their “Triple-Dipper,” a three appetizer combo. While I waited for the food, I noticed another kind of combo. Chili’s is doing a full-featured cause-related marketing campaign for St. Jude Children’s Research Hospital. There was a four-sided laminated table tent outlining the campaign on the table. When the waitress brought the drinks she slapped down Chili’s trademark square paper beverage coasters and on them was a call to action for an element of the campaign called ‘Create-A-Pepper,’ a kind of paper icon campaign. The wait staff was all attired in black shirts co-branded with Chili’s and St. Jude. The Create-A-Pepper paper icon could be found in a stack behind the hostess area. The Peppers are outlines of Chili’s iconic logo meant to be colored. I paid $1 for mine, but they would have taken $5, $10, or more. The crayons, too, were co-branded with the ‘Create-A-Pepper’ and St. Jude’s logos. There’s also creatapepper.com, a microsite, but again wi...

A Clever Cause Marketing Campaign from Snickers and Feeding America

Back in August I bought this cause-marketed Snickers bar during my fourth trip of the day to Home Depot. (Is it even possible to do home repairs and take care of all your needs with just one trip to Home Depot / Lowes ?) Here’s how it works: Snickers is donating the cost of 2.5 million meals to Feeding America, the nation’s leading hunger-relief charity. On the inside of the wrapper is a code. Text that code to 45495… or enter it at snickers.com… and Snickers will donate the cost of one meal to Feeding America, up to one million additional meals. The Feeding America website says that each dollar you donate provides seven meals. So Snickers donation might be something like $500,000. But I like that Snickers quantified its donations in terms of meals made available, rather than dollars. That’s much more concrete. It doesn’t hurt that 3.5 million is a much bigger number than $500,000. I also like the way they structured the donation. By guaranteeing 2.5 million meals, the risk of a poor...