Camelbak did a cause marketing campaign with Water.org last year wherein the hydration company created a specially-branded version of its water bottles that the charity sold as a fundraiser. You may have seen Matt Damon, Water.org’s cofounder, telling David Letterman about the bottle during an appearance in December 2010.
Thanks in no small part to Damon’s celebrity and the pitch-perfect strategic fit between Camelbak and Water.org, new bottles are forthcoming. Later this month Camelbak will expand the relationship with a Facebook effort.
In an exclusive interview with causemarketing.biz at the Summer 2011 Outdoor Retailer Show in Salt Lake City, here’s Shannon Stearns, senior marketing manager at Camelbak, to explain it.
Labels: Camelbak, David Letterman, Facebook, Matt Damon, Outdoor Retailer Trade Show, Shannon Stearns, Water.org