Camelbak Announces New Cause Marketing Effort for

Camelbak did a cause marketing campaign with last year wherein the hydration company created a specially-branded version of its water bottles that the charity sold as a fundraiser. You may have seen Matt Damon,’s cofounder, telling David Letterman about the bottle during an appearance in December 2010.

Thanks in no small part to Damon’s celebrity and the pitch-perfect strategic fit between Camelbak and, new bottles are forthcoming. Later this month Camelbak will expand the relationship with a Facebook effort.

In an exclusive interview with at the Summer 2011 Outdoor Retailer Show in Salt Lake City, here’s Shannon Stearns, senior marketing manager at Camelbak, to explain it.

Labels: , , , , , ,