Cause Marketing at the Summer Outdoor Retailer Show

Starting today in my fair city is the Outdoor Retailer Summer Market, the trade show of the $10.85 billion Outdoor Industry Association. About 25,000 vendors, exhibitors, attendees and the media are expected. But only one person will be at the show covering cause marketing and corporate social responsibility campaigns and efforts by manufactures and retailers, and that’s yours truly.

I’ll snag interviews, get comments and talk to leaders about how they’re using cause marketing to give them strategic advantage in the growing outdoor industry. Then I’ll post them on the blog and at Twitter for you to read and watch.

Follow me here on the blog. My Twitter handle is @paulrjones. My hashtag for the event is #ORcausemarketing.

Finally, if there's question you have for anyone in the industry about cause marketing or corporate social responsibility, send them to on Twitter and I'll try and track them down.

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