Subscribe to the Cause Marketing GoogleGroup, Get a Cool Cause Marketing Tool

Kind Readers:

I’ve heard from a handful of people over the last few days about whether or not the Cause Marketing Blog has a newsgroup. Good news, it does!

It’s super-easy to subscribe. Simply send me your name and your email address to aldenkeene at gmail dot com.

And when you do each new post comes directly to your email every business day. As an inducement I’ll also send you a PDF copy of the "Five Flavors of Cause Marketing" which explains Cause-Related Marketing in an easy-to-follow matrix and includes examples.

It's a great brainstorming tool and helps ensure that your campaign has all the components appropriate for that flavor of Cause Marketing.

Your privacy is important to me, so be assured that I will never sell your name or email address.

One other bit of housekeeping: Some idiot… whose reflection looks a lot like me… accidentally deleted the last 25 comments made on the Cause Marketing blog. They’re totally unrecoverable and lost to the ether.

The buck stops here, so my apologies. But rest assured that the brain-dead fool who lost them will be drawn and quartered and then fired and then run over by tractor-trailer hauling pickled herring.

At any rate, if you’ve made a comment in the last little while…or want to cuss me out as an incompetent…I invite you do so now. Anyone that does in the month of August, will also receive the "Five Flavors of Cause Marketing.”

Warm regards,

Paul
Aldenkeene at gmail dot com

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Part 2: How Chili's Used Cause-Related Marketing to Raise $8.2 million for St. Jude

[Bloggers Note: In this second half of this post I discuss the nuts and bolts of how Chili's motivates support from its employees and managers and how St. Jude 'activates' support from Chili's. Read the first half here.] How does St. Jude motivate support from Chili’s front line employees and management alike? They call it ‘activation’ and they do so by the following: They share stories of St. Jude patients who were sick and got better thanks to the services they received at the hospital. Two stories in particular are personal for Chili’s staff. A Chili’s bartender in El Dorado Hills, California named Jeff Eagles has a younger brother who was treated at St. Jude. In both 2005 and 2006 Eagles was the campaign’s biggest individual fundraiser. John Griffin, a manager at the Chili’s in Conway, Arkansas had an infant daughter who was treated for retinoblastoma at St. Jude. They drew on the support Doug Brooks… the president and CEO of Brinker International, Chili’s parent co...

Chili’s and St. Jude Children’s Research Hospital

I was in Chili’s today and I ordered their “Triple-Dipper,” a three appetizer combo. While I waited for the food, I noticed another kind of combo. Chili’s is doing a full-featured cause-related marketing campaign for St. Jude Children’s Research Hospital. There was a four-sided laminated table tent outlining the campaign on the table. When the waitress brought the drinks she slapped down Chili’s trademark square paper beverage coasters and on them was a call to action for an element of the campaign called ‘Create-A-Pepper,’ a kind of paper icon campaign. The wait staff was all attired in black shirts co-branded with Chili’s and St. Jude. The Create-A-Pepper paper icon could be found in a stack behind the hostess area. The Peppers are outlines of Chili’s iconic logo meant to be colored. I paid $1 for mine, but they would have taken $5, $10, or more. The crayons, too, were co-branded with the ‘Create-A-Pepper’ and St. Jude’s logos. There’s also creatapepper.com, a microsite, but again wi...

Cause-Related Marketing with Customer Receipts

Walgreens and JDRF Right now at Walgreens…the giant pharmacy and retail store chain with more than 5,800 stores in the United States and Puerto Rico… they’re selling $1 paper icons for the Juvenile Diabetes Research Foundation (JDRF). This is an annual campaign and I bought one to gauge how it’s changed over the years. (Short list… they don’t do the shoe as a die cut anymore; the paper icon is now an 8¾ x 4¼ rectangle. Another interesting change; one side is now in Spanish). The icon has a bar code and Jacob, the clerk, scanned it and handed me a receipt as we finished the transaction. At the bottom was an 800-number keyed to a customer satisfaction survey. Dial the number, answer some questions and you’re entered into a drawing for $10,000 between now and the end of September 2007. I don’t know what their response rate is, but the $10,000 amount suggests that it’s pretty low. Taco Bell’s survey gives out $1,000 per week. At a regional seafood restaurant they give me a code that garner...

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