The Importance of Proximity in Cause Marketing Relationships

AutoZone, the car parts dealer with more than 4500 stores across the United States is headquartered in Memphis Tennessee. So too is St. Jude Children’s Research Hospital. Not surprisingly AutoZone is a cause marketing supporter of St. Jude. Fedex, another Memphis-based company sponsors the St. Jude Classic, a PGA Tour event held each year at the TPC Southwind golf course, also in Memphis.

It isn’t always the case that cause marketing tie-ins take place between companies and causes in the same area code. For instance, another of St Jude’s sponsors is Target, headquartered 700 miles upriver in Minneapolis, Minnesota.

But if you’re a cause looking to start a cause marketing relationship a logical place to look for cause marketing sponsors is in your own backyard.

Here’s five reasons why:

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