Cause Marketing Circa 2022

The current issue of Fortune magazine, modestly called 'The Future Issue,' examines what the world and the world of business will be like ten years hence in 2022.

Fortune’s prognosticators see video projected on every window surface, 3-D printers on every desktop, smart holographic table tops as in the movie Mission Impossible: Ghost Protocol, real-time subtitles for teleconferences, and apps that help you put together your ideal office work group. (That's an Eden 3D printer on the left, although it's not exactly a desktop model.)

Conspicuous by its absence is any mention of nonprofits, although Fortune does see people working later in life thanks to new miracle drugs and treatments for chronic conditions like arthritis. Great, I get to work for years to come!

But it set me to thinking; what’s the 10-year future of cause marketing, nonprofit fundraising and corporate social responsibility?

I put on my Merlin cap and came up with these three ideas:
What do you see in 10 years for cause marketing? Please comment below.

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