Nike Vet Keeps Bike Inner Tubes Out of the Landfill and Benefits the Humane Society

Paul Fidrych left a promising career at Nike to start a business with his wife that takes old bike inner tubes and upcycles them into useful things like dog collars, chew toys and water dishes. All while benefiting the Humane Society chapter in Portland. The company is cleverly named Cycle Dog.

To me that business model sounded like the much-heralded company TerraCycle, which upcycles juice pouches, for instance, into brightly-colored messenger bags.

When I suggested that analogy, Paul politely told me that Cycle Dog positions itself as the leading US recycled pet supply company. Cycle Dog is laser-focused on the pet market.

Listen now to this interview with Paul at the 2012 Outdoor Retailer Show in Salt Lake City as he talks about Cycle Dog's products, how they keep inner tubes out of the landfill, how they benefit the Humane Society, and how to crack open a cold one with man’s best friend.

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