Skip to main content

Design It Yourself Cause Marketing

Liberty Bottleworks, concluded a fun cause marketing contest at midnight last night that allows the winner a unique ‘canvas’ to express themselves on, as a well as donation to the cause of their choice.

Here’s how the contest worked.

People were invited to submit an original design for Liberty’s Earth Day bottle, it ended yesterday, President's Day in the United States.

The contest took place on Liberty’s Facebook page. The winner will be determined based on who gets the most likes on Facebook. In addition, proceeds from the sale of the Earth Day bottle benefits the charity of the winner’s choosing.

Liberty Botttleworks are the only metal water bottles currently made in the United States. All of Liberty’s bottles are made of recycled aluminum using American-made machinery. Moreover, Liberty has the ability to print on its bottles basically anything a designer can imagine.

My Liberty bottle, whose sale benefits the charity called Big City Mountaineers, looks like urban graffiti. The Liberty bottle I bought for my brother-in-law has an apple pattern over a white background that looks for all the world like enamel.

With this contest, Liberty makes good use of its remarkable ability to print on its bottles. But given all of Liberty’s printing capabilities I was a little underwhelmed by the designs I saw.

Liberty is offering a canvas at least as interesting as what’s available to artists and designers at threadless.com. But none of the Liberty’s Earth Day contestants had design chops like TimShumate, who did the cool Lincoln illustration above for Threadless.

I hope Liberty keeps mashing together design and cause marketing. And I really hope it gets traction with talented designers and artists like TimShumate.


MARCH 2, 2012 UPDATE:

The Earth Day design contest was won by Angie Reed Jackson, who garnered more than 500 votes of the 1,100 or so cast.

Seven dollars from the sale of each bottle will go to the school in Tennessee that she choose as her cause.

Runner up Bentia Kim finished with about 30 fewer votes than Jackson.

Jackson's design is on the left.

Comments

Popular posts from this blog

Three Ways to Be Charitable

I’ve spent a big chunk of my career working with or for charities. Many of my dearest and ablest friends are in the charity ‘space.’ And the creativity and problem-solving coming out of the nonprofit sector has never been greater.  Although I’ve had numerous nonprofit clients over the last decade or so, I haven’t worked in a charity for about 12 years now, which gives me a certain distance. Distance lends perspective and consequently, I get a lot of people asking me which charities I recommend for donations of money or time. My usual answer is, “it depends.” “On what?” they respond. “On what you want from your charitable activities,” I reply. It sounds like a weaselly consultant kind of an answer, but bear with me for a moment. The English word charity comes from the Latin word caritas and means “from the heart,” implying a voluntary act. Caritas is the same root word for cherish. The Jews come at charity from a different direction. The Hebrew word that is usually rendered as charity is t…

Five Steps To Nurture a 30-Year Cause Marketing Relationship

Last Monday, July 22, 2013, March of Dimes released the annual results of its campaign with Kmart... now in its thirtieth year... and thereby begged the question, what does it takes to have a multi-decade cause marketing relationship between a cause and a sponsor?

In the most recent year, Kmart,the discount retailer, donated $7.4 million to the March of Dimes, bringing the 30-year total to nearly $114 million. March of Dimes works to improve the health of mothers and babies.

Too many cause marketing relationships, in my estimation, resemble speed-dating more than long-term marriage. There can be good reasons for short-term cause marketing relationships. But most causes and sponsors benefit more from long-term marriages than short-term hookups, the main benefit being continuity. Cause marketing trades on the trust that people, usually consumers, put in the cause and the sponsor. The longer the relationship lasts the more trust is evidenced.

There's also a sponsor finding cost that…

Top Eight Cause-Related Marketing Campaigns of 2007

Yeah, You Read it Right. It's a Top 8 List.

More cause-related marketing campaigns are unveiled every day across the world than I review in a year at the cause-related marketing blog. And, frankly, I don’t see very many campaigns from outside North America. So I won’t pretend that my annual list of the top cause-related marketing campaigns is exhaustive.

But, like any other self-respecting blogger, I won’t let my superficial purview stop me from drawing my own tortured conclusions!

So… cue the drumroll (and the dismissive snickers)… without further ado, here is my list of the eight best cause-related marketing campaigns of 2007.

My list of the worst cause-related marketing campaigns of 2007 follows on Thursday.


Chilis and St. Jude Children’s Research Hospital
I was delighted by the scope of Chilis’ campaign for St. Jude Children’s Research Hospital. As you walked in you saw the servers adorned in black co-branded shirts. Other elements included message points on the Chilis beverage coas…