Skip to main content

Cause Marketing To Teens With Time on Their Hands


If you have a generous heart and more spare time than money Raise5.com is a way for you to monetize your expertise on behalf of a favored charity, $5 at a time.

Here’s how it works: you post a small service or task you are willing to perform for $5. These are services provided online or over the phone. So no babysitting services or (yuck!) ‘massages.’ (The video at the left is their appeal for your vote in Virgin Unite's 'Screw Business as Usual,' promotion.)

‘Mike’ offers to teach you five phrases in Mandarin, for instance. ‘Autumn’ will pray on your behalf and sing a song. ‘Kaleigh’ will edit your blog post.

$4 of the total goes to the charity of choice for the service provider, Raise5.com peels off $1 for itself. In turn, the website says, $0.45 of that $1 goes to PayPal. The rest goes to operations and costs. I hope that doesn’t sound critical because I truly don’t begrudge them the $1.

It’s crowdsourcing but it ain’t exactly Amazon's Mechanical Turk, where each of the tasks above would probably earn the provider $0.50 at the most.

Raise5.com was founded by four young Torontonians at Startup Weekend Toronto who are “passionate about making the world a better place.”

The basic business model is similar to Fiverr.com, except that Raise5.com is about benefiting the causes rather than service provider. Since Raise5.com literally started in February of this year, Fiverr.com has a 2-year head start and is a good deal more polished.

Hassan Hassan, one of Raise5.com’s founders, told blogger Dan Verhaeghe that Raise5.com is explicitly going after the youth market, since kids are more likely to have time and talent than money to donate.

Since teens can be so challenging to market to, I’ll watch Raise5.com closely to see how it develops.

Comments

Popular posts from this blog

Three Ways to Be Charitable

I’ve spent a big chunk of my career working with or for charities. Many of my dearest and ablest friends are in the charity ‘space.’ And the creativity and problem-solving coming out of the nonprofit sector has never been greater.  Although I’ve had numerous nonprofit clients over the last decade or so, I haven’t worked in a charity for about 12 years now, which gives me a certain distance. Distance lends perspective and consequently, I get a lot of people asking me which charities I recommend for donations of money or time. My usual answer is, “it depends.” “On what?” they respond. “On what you want from your charitable activities,” I reply. It sounds like a weaselly consultant kind of an answer, but bear with me for a moment. The English word charity comes from the Latin word caritas and means “from the heart,” implying a voluntary act. Caritas is the same root word for cherish. The Jews come at charity from a different direction. The Hebrew word that is usually rendered as charity is t…

Top Eight Cause-Related Marketing Campaigns of 2007

Yeah, You Read it Right. It's a Top 8 List.

More cause-related marketing campaigns are unveiled every day across the world than I review in a year at the cause-related marketing blog. And, frankly, I don’t see very many campaigns from outside North America. So I won’t pretend that my annual list of the top cause-related marketing campaigns is exhaustive.

But, like any other self-respecting blogger, I won’t let my superficial purview stop me from drawing my own tortured conclusions!

So… cue the drumroll (and the dismissive snickers)… without further ado, here is my list of the eight best cause-related marketing campaigns of 2007.

My list of the worst cause-related marketing campaigns of 2007 follows on Thursday.


Chilis and St. Jude Children’s Research Hospital
I was delighted by the scope of Chilis’ campaign for St. Jude Children’s Research Hospital. As you walked in you saw the servers adorned in black co-branded shirts. Other elements included message points on the Chilis beverage coas…

Five Steps To Nurture a 30-Year Cause Marketing Relationship

Last Monday, July 22, 2013, March of Dimes released the annual results of its campaign with Kmart... now in its thirtieth year... and thereby begged the question, what does it takes to have a multi-decade cause marketing relationship between a cause and a sponsor?

In the most recent year, Kmart,the discount retailer, donated $7.4 million to the March of Dimes, bringing the 30-year total to nearly $114 million. March of Dimes works to improve the health of mothers and babies.

Too many cause marketing relationships, in my estimation, resemble speed-dating more than long-term marriage. There can be good reasons for short-term cause marketing relationships. But most causes and sponsors benefit more from long-term marriages than short-term hookups, the main benefit being continuity. Cause marketing trades on the trust that people, usually consumers, put in the cause and the sponsor. The longer the relationship lasts the more trust is evidenced.

There's also a sponsor finding cost that…