“Today, Hamburger Helper announces the call for entries to the 2008 "My Hometown Helper" grant program, a nationwide initiative that lends a "helping hand" to local groups making a difference in their community. People looking to improve their hometown -- from helping fund a volunteer fire department, to restoring a town landmark, to supporting a local school -- are encouraged to submit their entries before time runs out. From February 1st to March 31st, communities seeking support can visit www.myHometownHelper.com to apply online for a one-time grant to help fund a local project.I love cause marketing campaigns that go on for year after year because they build equity and momentum. Since every cause marketing effort isn’t likely to be a winner, one way to look at short-lived campaigns is that they’re a vital part of the process of learning what does and does not work.
“’Our communities are incredibly important to us," said Hyun Mee Graves, Marketing Manager for Hamburger Helper. ‘Last fall's 'My Hometown Helper' grant program was a tremendous success, and we are reaching out to more communities in need with a second wave of the program this spring. We're dedicated to supporting projects that are making a difference right in your hometown.’
“Between February 1st and March 31st, applicants can submit an essay of 250 words or less describing how the grant would help with their community project. Award amounts will range from $500 to $15,000 and all requests for funding must be sponsored by a charitable organization, municipal or civic organization, or a public school. Funds will be awarded based on the merit of the project, including its impact on, and support within, the community, among other factors….
“Last year, 'My Hometown Helper' gave away more than $200,000 in grants and helped communities purchase new band equipment, build a school playground and fund a tornado warning system, among other great projects.”
Labels: Alden Keene Cause Marketing Database, Apollo 13, cause marketing, cause marketing failures, Eric Ries, General Mills, Hamburger Helper, My Hometown Helper