Instant-On Cause Marketing Benefiting the Colorado Wildfire Fight

Qdoba Mexican Grill, a Colorado-based fast-casual Mexican food chain restaurant, is doing one of those instant-on cause marketing efforts benefiting the firefighting effort in the wildfire-ravaged state of Colorado.

Next Tuesday, July 10, 2012 all 72 Qdoba restaurants in Colorado will ask customers for a minimum $1 donation to the Red Cross fund called Colorado Wildfires 2012. Everyone who donates a $1 minimum will get Qdoba’s chips and three-cheese appetizer free. Qdoba will match the first $50,000 raised dollar for dollar. The total goal, therefore, is $100,000.

Qdoba has about 700 locations spread across the United States.

The money will go to the American Red Cross, which in cases of natural disaster like this provides shelter and other support to the people affected by the fires. During the course of Colorado’s wildfires tens of thousands of people have been evacuated from their homes for at least a day.

Kudos (Qudos?) to Qdoba for this instant-on cause marketing effort.

Comments

SCD Group said…

Good cause. My daughter lives in Colorado Springs so I understand the need.

Question: why are they doing this only in Colorado outlets?

7/07/2012 9:13 AM

Paul Jones said…

Hi Steve:

It's a good question. Qdoba locations are weighted heavily in the Western U.S. and much of the West is burning. So it would make sense.

Maybe the Colorado locations are majority-owned by the company and thus easier to involve.

7/08/2012 8:56 PM

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