Skip to main content

Janet Jackson Cause Marketing Her Weight Loss

Janet Jackson, ‘Miss Jackson if you’re nasty,’ has sold more than 100 million records. Now the youngest of the famed musical clan is using cause marketing to help sell Nutrisystem plans and foods.

During 2012, every pound Americans lose on the Nutrisystem plan will be matched by $1 of Nutrisystem food that go will hunger relief agencies up to $10 million in food. Jackson and Nutrisystem cofounded the cause Nutribank.org.

As of this date, Nutribank.org online presence is no more than a single holding page and details are sparse. But a recent issue of Prevention magazine reports that between the cause and Jackson’s wide appeal, “within two months of signing on as a spokeswoman, first-time orders were up by their highest percentage in four years.”

Jackson certainly has enduring appeal. At age 46, she’s been in the public eye since an appearance on ‘The Jacksons’ variety show in 1976 and, later, on the TV shows ‘Good Times,’ and ‘Fame.’

In those 37 years her life and career has had both ups and downs. Her terrific album ‘Rhythm Nation’ produced seven top-5 hits, a record.

But she lost her beloved brother Michael in 2009, and her career survived a notorious wardrobe malfunction on live TV during the 2004 Super Bowl halftime show.

What’s Nutribank.org about? Here’s what the website says:

“The idea is simple: NutriBank is a repository for two things - nutritious food and monetary resources. It's also a platform we'll use to drive awareness not just about hunger, but about how to engage in a solution… Please check back in as we add more information about the projects NutriBank is supporting and as we provide progress reports on our food and financial donations.”

It’s a noble sentiment. But Jackson signed with Nutrisystem in Dec 2011, 8 months ago.

The site is signed by Jackson and Joe Redling, the CEO of Nutrisystem. Both are listed as co-founders.

It’s time for Jackson and Redling to start delivering on the promises of Nutribank, whatever they are. 

Comments

Popular posts from this blog

Three Ways to Be Charitable

I’ve spent a big chunk of my career working with or for charities. Many of my dearest and ablest friends are in the charity ‘space.’ And the creativity and problem-solving coming out of the nonprofit sector has never been greater.  Although I’ve had numerous nonprofit clients over the last decade or so, I haven’t worked in a charity for about 12 years now, which gives me a certain distance. Distance lends perspective and consequently, I get a lot of people asking me which charities I recommend for donations of money or time. My usual answer is, “it depends.” “On what?” they respond. “On what you want from your charitable activities,” I reply. It sounds like a weaselly consultant kind of an answer, but bear with me for a moment. The English word charity comes from the Latin word caritas and means “from the heart,” implying a voluntary act. Caritas is the same root word for cherish. The Jews come at charity from a different direction. The Hebrew word that is usually rendered as charity is t…

Top Eight Cause-Related Marketing Campaigns of 2007

Yeah, You Read it Right. It's a Top 8 List.

More cause-related marketing campaigns are unveiled every day across the world than I review in a year at the cause-related marketing blog. And, frankly, I don’t see very many campaigns from outside North America. So I won’t pretend that my annual list of the top cause-related marketing campaigns is exhaustive.

But, like any other self-respecting blogger, I won’t let my superficial purview stop me from drawing my own tortured conclusions!

So… cue the drumroll (and the dismissive snickers)… without further ado, here is my list of the eight best cause-related marketing campaigns of 2007.

My list of the worst cause-related marketing campaigns of 2007 follows on Thursday.


Chilis and St. Jude Children’s Research Hospital
I was delighted by the scope of Chilis’ campaign for St. Jude Children’s Research Hospital. As you walked in you saw the servers adorned in black co-branded shirts. Other elements included message points on the Chilis beverage coas…

KFC Concept Restaurant Gives a Nod to Cause Marketing for Local Causes

KFC, a unit of Yum Brands, is testing a new quick-serve restaurant version of the fried chicken outlet and among the changes is that its cause marketing efforts will be much more local, according to Anne Fuller, senior director of development for KFC eleven.

The KFC eleven test store is in Louisville, Kentucky, KFC’s headquarters. When it opens August 5, 2013, it will feature rice bowls, flatbreads, salads, KFC original recipe chicken among other items, plus sides. A second test location is set to open in Louisville before year’s end. The 11 in KFC eleven is a salute to the 11 herbs and spices in their original recipe chicken.

The trade-dress for the test store includes lamp lighting, digital signage with community news, and artwork from local artists.

Why step into the quick serve space? Fuller answered a reporter from QSRweb.com this way: “People love KFC but it's not a frequent choice for many guests for some reason. We wanted to create a broad and balanced menu that could mayb…