When I posted about Qdoba’s instant-on cause marketing effort to benefit the Colorado wildfire crisis, the estimable cause marketer Steve Drake asked where was the rest of these kind of promotions were to be found, especially in the state of Colorado.
In fact, a number of Colorado food and dining establishments have offered cause marketing, flat donations of money and food, in addition to prayers. Here’s a rundown:
A Colorado Panera franchisee, Local Breads of the World, made a $20,000 donation to the Care and Share Food Bank
In Golden the Boston Market served food to evacuees and volunteers at the infamous Waldo Canyon Fire.
The Einstein Brothers Bagel location in Lakewood linked its Facebook page to the American Red Cross website and urged patrons to help and thank firefighters.
LaMar’s Donuts and Coffee in Centennial donated 4,000 donuts to firefighters and volunteers working near Ft. Collins.
Noodles and Company in Broomfield used its Facebook page to ask fans to offer a prayer or a rain dance.
Quiznos in Denver linked its Facebook page to the American Red Cross and asked fans to make donations.
In Colorado Springs Borriello Brothers Real New York Pizza has been feeding evacuees, firefighters, volunteers and others and asked patrons to ‘Donate Your Discount,’ a cool idea.
Labels: Borriello Brothers Real New York Pizza, cause marketing, Colorado Wildfires 2012, Instant-On Cause Marketing, LaMar's Donuts and Coffee, Noodles and Company, Panera, Steve Drake