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Get that Nasty Lance Armstrong Taste Out of Your Mouth

Howard Brodwin, founder of SportsandSocialChange.org, and I are both sports fans and we both collectively lamented that in forfeiting his Tour de France victories Lance Armstrong effectively admitted to doping during his career.

I wrote to Howard, “A lot of us like sports/athletics because even though we know the best athletes are still human, we admire them because of their super-human performances. When they dope, however, it kinda takes the air out of that idea. I'm disappointed and sad.”

Howard, wisely, responded, this way: “I know what might cheer you up, and it starts next Wednesday. http://www.paralympic.org.”

You kinda have to hunt down the TV coverage, but the Paralympics, which wraps up on Sept 9 in London, has been just splendid.

And, as Howard points out, individual Paralympians have been a terrific source for cause marketing gold.

Television spots from Coca-Cola, Citibank, and British Petroleum all feature inspiring Paralympians, and even Special Olympians. Check the SportsandSocialChange.org site for more links to the spots.

And do yourself a real favor and watch some Paralympics coverage. It will help you get some of that nasty Lance Armstrong taste out of your mouth. 

Comments

Howard Brodwin said…
Thanks for the mention Paul!

For anyone who's interested in the Paralympic Games, you can watch all of the events streamed live at http://www.YouTube.com/user/ParalympicSportTV

Cheers!

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