Get that Nasty Lance Armstrong Taste Out of Your Mouth

Howard Brodwin, founder of, and I are both sports fans and we both collectively lamented that in forfeiting his Tour de France victories Lance Armstrong effectively admitted to doping during his career.

I wrote to Howard, “A lot of us like sports/athletics because even though we know the best athletes are still human, we admire them because of their super-human performances. When they dope, however, it kinda takes the air out of that idea. I'm disappointed and sad.”

Howard, wisely, responded, this way: “I know what might cheer you up, and it starts next Wednesday.”

You kinda have to hunt down the TV coverage, but the Paralympics, which wraps up on Sept 9 in London, has been just splendid.

And, as Howard points out, individual Paralympians have been a terrific source for cause marketing gold.

Television spots from Coca-Cola, Citibank, and British Petroleum all feature inspiring Paralympians, and even Special Olympians. Check the site for more links to the spots.

And do yourself a real favor and watch some Paralympics coverage. It will help you get some of that nasty Lance Armstrong taste out of your mouth. 

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