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Cause Marketing Miscellanea

Three different cause marketing efforts worth calling your attention to.

On Friday, Nov. 16 participating Menchies will donate 10 percent of sales to the American Red Cross for Hurricane Sandy relief. Menchies is a self-serve frozen yogurt chain with about 230 locations across the globe.

“Like the rest of the nation, we are deeply moved and feel we have a responsibility to be supportive in helping those impacted by the devastation Hurricane Sandy caused,” said Amit Kleinberger, CEO of Menchie's Group Inc in a press release.

The campaign is activated via in-store promotional materials and public relations.

Somali-born fashion model Ubah Hassan (that’s her at the left) and a partner have launched a line of umbrellas called Maji that generate a donation sufficient to provide water for 20 people in the Horn of Africa, a drought-torn region that includes Somalia.

The umbrellas, in silver/black and blue/gold, are $40 at the Maji website. The charity partner is Oxfam America.

The campaign is activated via PR, notably through interviews with the lovely Miss Hassan. (How is that Somalia turns out so many beautiful models?) I learned about the campaign thanks to Polina Hoering, who commented on my Media Post column this month. So, thanks to Polina for the heads up.

On Monday, Nov. 12, when you placed a qualifying online order with Queensboro, the company made a $3 donation to the Wounded Warrior Project, in honor of Veteran’s Day.

Queensboro Shirt Company is a Wilmington, North Carolina-based promotional products company with a special emphasis on apparel.

The campaign was activated via the company’s online promotional efforts.

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