Current Canadian Opinion on Cause Marketing

A public opinion survey published Nov. 1, 2012 by Ottawa-based Abacus Data finds Canadians very supportive of the basic practices and premises of cause marketing.

The Internet survey of 1208 Canadians found the following:






I’d caution American cause marketers from drawing exact parallels from their North American cousins. But these numbers do line up pretty closely with similar studies Stateside.

(The picture above is from the one-of-kind International Peace Gardens, a two-country nonprofit charity that promotes amity between Canada and the United States. The rock-lined creek represents the border line between Canada and the United States and the borders of the Province of Manitoba and the State of North Dakota respectively.)

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