Election Day Cause Marketing

Preliminary estimates suggest that voter turnout in yesterday’s general election in the United States was several million short of 2008. But don’t blame the nation’s quick-serve restaurants, which took all kinds of cause marketing-style measures to encourage Americans to exercise their franchise.

Here’s a few examples.

This isn’t cause marketing in the way we usually think about it. But there’s definitely a cause involved here…voter turnout…  and the principles of cause marketing are being utilized to motivate human behavior, which is the essence of cause marketing.

Just another way that cause marketing has inculcated itself into our everyday life.

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