Cause Marketing Blog Interview with Randy McKinley of Bearpaw

The Outdoor Retailer Show increasingly features a lot of cause marketing. You can always find a lot of very visible ‘big cause marketing’ at the trade show, which took place in January 2013 in Salt Lake City.

But in my fifth time at the biannual trade show I went looking for small efforts; cause marketing that’s just being tried out. And I asked them how they found their cause partners and what they hoped to accomplish.

Today, a conversation with Randy McKinley, VP of marketing at Bearpaw, a boot company, that turned over the canvas of its shoes to young art students.

Watch and listen as Randy describes how the promotion developed and what Bearpaw’s expectations are going forward.

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