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Cause Marketing Blog Interview with Neil Bradshaw of AVEX

AVEX water bottles have a handy water spout that keeps out the grit and dirt and can be activated with one hand.

In this second video interview from the 2013 Winter Outdoor Retailer trade show in Salt Lake City, I talk with AVEX’s Brand Ambassador Neil Bradshaw about how this product feature figured into their decision about which charity to support when it came time to do some cause marketing.

As with yesterday’s interview with Bearpaw marketing VP Randy McKinley, AVEX found its cause marketing partner close at hand. But proximity just made the meetings easier.

Watch now as Bradshaw explains how the cause’s mission and appeal sealed the deal for AVEX.

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