Which is The Better Cause Marketing Fundraiser, Merchandise or Paper Icon?

A local grocery store is selling paper shamrocks for MDA starting at $1. The local Cinemark theater is selling lapel pins for $3 that support the Variety Club. Both MDA and the Variety Club are august charities that in the main serve children. Both approaches have advantages to recommend them and shortcomings to overcome.

Here’s a short list of the pluses and minuses of each:
So which is best? It depends on the charity’s needs and those of the sponsor.

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