Notes from Day 1 of the Cause Academy in Phoenix

I'm in Phoenix for the Cause Academy, a convocation of cause marketers, including causes, sponsors, and counsel. Here's some early notes:

Causes are trying to figure out the work structure that would best deploy their teams.
Sponsors want face time with the top leaders of the cause they partner with.
Top cause marketers have the ear of their CEOs.
Some of the 'always on' cause marketing efforts have left state regulators unsure about how to think about them.
Causes are increasingly willing to partner with non-competing causes to better fulfill their missions

More tomorrow...

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