Tubbs, which makes snowshoes, recently announced the result of its 11th annual cause marketing event called Romp to Stomp, which benefits breast cancer charities in the United States and Canada.
This post is part of an occasional series when I announce the results of cause marketing efforts that I have posted on in the past. You can read that post here.
For the 2012-13, Romp to Stomp generated $369, 203 for Susan G. Komen for the Cure and the Canadian Breast Cancer Foundation. Since 2003, Romp to Stomp has raised more than $2.5 million. This year 6,000 people took part in nine Romp to Stomp events in the United States and Canada, including 355 breast cancer survivors.
Romp to Stomp is basically a series of races, including Lil Romper Dash for kids 12 and under. The press coverage I saw said that 1/4 of participants tried snowshoeing for the first time at the event. It also said that the dollar amount raised was higher than the goal. Introducing new people is almost certainly another of Tubbs’ goals for Romp to Stomp.
Labels: Actual Cause Marketing Results, cause marketing, cause marketing campaigns, cause marketing companies, cause marketing examples, Cause Marketing Forum, Cause Marketing Jobs, cause marketing statistics