In March 2013, Jennifer Maher of the Cause Academy in Phoenix lowered her standards and invited me to be part of the Academy’s senior retreat. It was a veritable who’s who of cause marketing superstars. I was frankly in awe of the other attendees. But they were all so affable and fun my awe quickly turned to respect and warmth.
Two things distinguished the senior retreat from other cause marketing conventions. For one, there were no prepared presentations, just wide-ranging discussions on topical themes. The second thing that stood out was that wasn’t all just talk. Jennifer and her able director of operations, Nicole Buratovich, distilled all our ponderings (and a few vigorous debates!) into two useful and pertinent white papers: “Future Trending of Corporate Relations,” and “Words of Wisdom.”
The second white paper was premised on the questions “if I knew then as a noob what I know now as a grizzly veteran what would I do differently and what would I pass on to those new to cause marketing and corporate alliances”?
Both white papers are available here for free.
My thanks to Jennifer and Nicole for including me in the senior retreat and to the other attendees from whom I learned so much.
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