Skip to main content

Starfish Televison Network Goes Live

Watch it on Dish 1000 or on VDC.com

The Starfish Television Network profiled several times in this blog space, began broadcasting on Dish 1000 on Wednesday, April 18. Not long thereafter it began streaming live on Virtual Digital Cable, vdc.com.
Starfish [itself a 501(c)(3) public charity] airs 24-7, so it still very much needs your nonprofit programming.
Almost all types are welcome, including long-form programs, PSAs, documentaries, televised galas and award programs, sports events with a charitable angle, you name it.
But Starfish isn't indiscriminate. As per its nonprofit status, the programming must be must informational and educational in nature.
Oh, and airing programming on Starfish is free to nonprofits!
Starfish has a second need and that's for money to keep the channel on the air. As a public broadcaster Starfish is subject to FCC rules and regulations, much like PBS. So the staff and board of Starfish is actively seeking grants and sponsorship from corporations, foundations, and individuals.
To learn more about those opportunities, contact Starfish at 800-624-1844 or info@starfishtv.org.
In the interest of full disclosure, Starfish TV is a client.

Comments

Anonymous said…
Thanks for the update, Paul. Really enjoy watching it while I work. Lots of potential here. And I find myself chatting it up a lot with other non-profit leaders.
Anonymous said…
The quality of the channel on Virtual Digital Cable www.vdc.com is wonderful! I enjoy watching Starfish at work too

Popular posts from this blog

Batting Your Eyelashes at Prescription Drug Cause Marketing

I’m a little chary about making sweeping pronouncements, but I believe I've just seen the first cause marketing promotion in the U.S. involving a prescription drug. The drug is from Allergan and it’s called Latisse , “the first and only FDA-approved prescription treatment for inadequate or not enough eyelashes.” The medical name for this condition is hypotrichosis. Latisse is lifestyle drug the way Viagra or Propecia are. That is, no one’s going to die (except, perhaps, of embarrassment) if their erectile dysfunction or male pattern baldness or thin eyelashes go untreated. Which means the positioning for a product like Latisse is a little tricky. Allergan could have gone with the sexy route as with Viagra or Cialis and showed lovely women batting their new longer, thicker, darker eyelashes. But I’ll bet that approach didn’t test well with women. (I’m reminded of a joke about the Cialis ads from a comedian whose name I can’t recall. He said, “Hey if my erection lasts longer than ...

Cause Marketing: The All Packaging Edition

One way to activate a cause marketing campaign when the sponsor sells a physical product is on the packaging. I started my career in cause marketing on the charity side and I can tell you that back in the day we were thrilled to get a logo on pack of a consumer packaged good (CPG) or even just a mention. Since then, there’s been a welcome evolution of what sponsors are willing and able to do with their packaging in order to activate their cause sponsorships. That said, even today some sponsors don’t seem to have gotten the memo that when it comes to explaining your cause campaign, more really is more, even on something as small as a can or bottle. The savviest sponsors realize that their only guaranteed means of reaching actual customers with a cause marketing message is by putting it on packaging. And the reach and frequency of the media on packaging for certain high-volume CPG items is almost certainly greater than radio, print or outdoor advertising, and, in many cases, TV. More to ...

Chili’s and St. Jude Children’s Research Hospital

I was in Chili’s today and I ordered their “Triple-Dipper,” a three appetizer combo. While I waited for the food, I noticed another kind of combo. Chili’s is doing a full-featured cause-related marketing campaign for St. Jude Children’s Research Hospital. There was a four-sided laminated table tent outlining the campaign on the table. When the waitress brought the drinks she slapped down Chili’s trademark square paper beverage coasters and on them was a call to action for an element of the campaign called ‘Create-A-Pepper,’ a kind of paper icon campaign. The wait staff was all attired in black shirts co-branded with Chili’s and St. Jude. The Create-A-Pepper paper icon could be found in a stack behind the hostess area. The Peppers are outlines of Chili’s iconic logo meant to be colored. I paid $1 for mine, but they would have taken $5, $10, or more. The crayons, too, were co-branded with the ‘Create-A-Pepper’ and St. Jude’s logos. There’s also creatapepper.com, a microsite, but again wi...