In 2009 I wrote a post I called Cause Marketing in Six Words.
It was inspired by Rachel Ferschleiser and Larry Smith's book "Not Quite What I was Planning: Six-Word Memoirs by Writers Famous and Obscure."
It begins with a story about Ernest Hemingway who was once challenged to write a book in six words. He responded with: “For sale: baby shoes, never worn.”
That's punchier and more pathos-filled than anything I've ever read on Twitter, my own account included. (My Twitter handle is @paulrjones).
Ferschleiser and Smith published many more of these evocative and diminutive tales following a contest on Twitter.
Here’s a select few:
“Danced in fields of infinite possibilities.”
“Brought it to a boil, often.”And, two personal favorites…
“Found true love after nine months.”
“Wasn’t born a redhead; fixed that.”Here’s my challenge to you cause marketers: develop a description of your campaign that comprises six words [or less!]. You’ll find the discipline imposed by just six words will bring not only brevity, but clarity.
I’m not talking about writing a headline here. Headlines are meant to tease you into the text that follows. Six-word stories tell complete truth.
Back in 2009 regular reader Debbie Kellogg Director of Corporate Relations & Alliances at The Partnership for a Drug-Free America, submitted this gem:
"You talk. Teens listen. Drug-free families."Here’s my slightly bawdy version version for Boxtops for Education:
"Clipped Boxtops. Now School Has Balls."What about you? Do you have a six-word story that describes your cause marketing efforts or a favorite one?
To inspire you a little I've got an offer you can't refuse. The best submission gets a signed (by me :0) copy of "Cause Marketing for Dummies" by my friends Joe Waters and Joanna MacDonald.
Comment below or email me at aldenkeene @ gmail . com.
Labels: Cause Marketing for Dummies, Debbie Kellogg, Joanna MacDonald, Joe Waters, Paul Jones, Twitter